eBay

ITEM SIZE CAN BE FOUND BY USING RULERS ALONG EDGE IN PHOTO - IN INCHES

THESE ARE VERY EARLY ORIGINAL LIFE MAGAZINE COVERS (SIDE 1) WITH AN ADVERTISEMENT ON REVERSE (SIDE 2) - SO LOOK CAREFULLY AT BOTH PHOTOS! CONDITION IS VERY GOOD. IN SOME, YOU MAY NOTICE A FOLD DOWN THE CENTER FROM MAILING. PLEASE LOOK OVER THESE ITEMS CAREFULLY, BOTH PAGES. SEE BELOW FOR DESCRIPTIONS OF BOTH THE COVER AND OPPOSITE (BACKSIDE) ADVERTISEMENT.

DETAILS OF COVER: Little boy accidentally spraying a gentleman (carrying flowers and chocolates) with a hose while watching little girl, “In the spring,” art by Walter Tittle.
ARTIST / ILLUSTRATOR:Walter Tittle studied art under William Merritt Chase in New York, and during his career, he lived and worked in both Britain and the United States. His work in etching, lithography and painting includes portraits of people such as Joseph Conrad, Arnold Bennett and George Bernard Shaw. Tittle was a member of the Royal Society of Arts, London, the Society of American Etchers, the Chicago Society of Etchers and the Print Makers' Society of California.

DETAILS OF ADVERTISEMENT ON BACKSIDE:

Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.^[2]

History and founding[edit]

William Colgate, an English immigrant to America and devout Baptist established a starch, soap, and candle factory on Dutch Street in New York City under the name William Colgate & Company in 1806.

In 1833, he suffered a severe heart attack, stopping his business's sales; after a convalescence he continued with his business. In the 1840s, the company began selling individual cakes of soap in uniform weights. In 1857, Colgate died and the company was reorganized as Colgate & Company under the management of his devout Baptist son Samuel Colgate, who did not want to continue the business but thought it would be the right thing to do. In 1872, he introduced Cashmere Bouquet, a perfumed soap.

In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars.^[3] In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the first applied research labs.^[4] By 1908, they initiated mass sales of toothpaste in tubes. Another of William Colgate's sons, James Boorman Colgate, was a primary trustee of Colgate University (formerly Madison University).

In Milwaukee, Wisconsin, the B. J. Johnson Company was making a soap from palm oil and olive oil, the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular enough to rename their company after it in 1917 — Palmolive.^[5] Around the start of the 20th century, Palmolive was the world's best-selling soap.

In June 1928, rumors started that "officials of the Palmolive-Peet Co. are negotiating to purchase the Colgate Co." privately held by the Colgate family.^[6] (Peet Brothers Soap Company of Kansas City merged into Palmolive two years before the Colgate-Palmolive merger^[7]) The merger combined the three oldest and largest soap and perfumery companies in the US and was effective July 1, 1928. The combined company was named the "Colgate Palmolive Peet Company.^[8] The combined pre-merger sales in 1927 of the three companies exceeded $ 100,000,000 (equivalent to $1,704,263,566 in 2022). The newly combined company had seven US manufacturing facilities as well as factories in 14 foreign countries.^[9] In 1953, the companies became a joint venture, known as the Colgate-Palmolive Company.^[8]

Competition with P&G[edit]

Colgate-Palmolive has long been in competition with Procter & Gamble (P&G), the world's largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste (Colgate has since re-claimed the #1 sales position).^[10] In the beginning of TV, Colgate-Palmolive wished to compete with P&G as a sponsor of soap operas and sponsored many soaps in full or in part including The Doctors.

George Henry Lesch, president, CEO, and chairman of the board of Colgate-Palmolive in the 1960s and 1970s, transformed the firm into a modern company with major restructuring.

ARTIST / ILLUSTRATOR:


THEME:

EXTRA INFO  (TEXT &IMAGE):  BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS.... WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO'S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO'S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE.
CONDITION:  CLEAN, PERFECT FOR FRAMING AND DISPLAYING.

INSERT PHOTO'S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING.
MARGINS ARE INCLUDED IN ADVERT SIZE.

**NOTE**: PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.
THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE.

At ADVERTISINGSHOP(DIVISION OF BRANCHWATERBOOKS) we look for rare &unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.

ALL items we sell are ORIGINALand 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.

As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past.

PLEASE LOOK AT OUR PHOTO'S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD..... NOT STOCK PHOTO'S

**We pride ourselves on quality products, great service, accurate gradations and fast shipping.**

GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE BEDROOM COLLECTION

MOST ITEMS ARE VERY GOOD AND BETTER... THE ACTUAL CONDITION CAN BE SEE BY HOVERING OVER THE PHOTO FOR A CLOSEUP.

**For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You.

We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays.
A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item:

**Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying on items.

We ask that payments be made within 3 days or notify us via email otherwise. We send out a reminder payment email once and then proceed with unpaid item report on the 7 th day.

****** WE PRIDE OURSELVES ON ACCURATE DESCRIPTION..... GREAT SERVICE ..... AND FAST...SAFE...SHIPPING *******

YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.

FDA322