The pentagram has been a leitmotif in the work of Rick Owens, a designer who has subverted normative attitudes to clothing. The symbol has been associated with Satan, causing knee-jerk reactions from many casual observers ignorant of the history of evil in Western culture.

Rick Owens is a luxury brand that stands for aesthetics, quality, and simple fashion. His clothing sometimes feels like it's been plucked straight from the wardrobe of a post-apocalyptic computer hacker. Signature elements are the never-overdone asymmetrical cuts, raw hems, and distressed leather adding to the dark and moody vibe.