 Further Details
Title: The Ultimate Sales Letter, 4th Edition
Condition: New
Subtitle: Attract New Customers. Boost your Sales.
Author: Dan S Kennedy
Format: Paperback
ISBN-10: 1440511411
EAN: 9781440511417
ISBN: 9781440511417
Publisher: Adams Media Corporation
Genre: Business & Finance
Release Date: 14/02/2011
Description: Write Well to Sell Big!
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Language: English
Country/Region of Manufacture: US
Item Height: 216mm
Item Length: 140mm
Item Width: 18mm
Item Weight: 274g
Release Year: 2011
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