By creating the fastest products for the fastest athletes in the world, Puma has supported sport and culture from the very beginning. For more than 70 years, we have drawn strength and credibility from our sporting heritage. In 1919, the brothers Rudolf and Adolf Dassler took the first step in a long history of performance and speed: they founded the Dassler Brothers shoe factory in their home town of Herzogenaurach in Germany. Five years later, in 1924, they moved to their first factory. At that time, they had no idea that they were laying the foundation for the world capital of sports shoes. At first there were many other smaller shoe factories in Herzogenaurach. However, most of them did not survive the 1950s and 60s. It was to be different for the Dasslers. They celebrated their first successes after a short time. At the 1928 Summer Olympics in Amsterdam, the majority of German athletes wore Dassler spikes. Further awards followed at short intervals: seven gold and five bronze medals for the world-class athletes in Dassler shoes. The first records were also set: two world and five Olympic records. This is how the Dasslers achieved their national and international breakthrough. 28 years after the Dassler Brothers shoe factory was founded, the brothers separated after a dispute. Rudolf Dassler moved to another family-owned building, converted the warehouse into a factory together with his 14 employees and founded his own company: The "Sportschuhfabrik Rudolf Dassler (RUDA)" was registered as a company in January 1948 and took over a few months later , on 1 June 1948, operation on. It took another four months for the Puma brand to be born: on Jan. In October 1948, " Puma " was registered with the German Trademark and Patent Office. Finally, in December 1948, in a letter to partners and customers, Rudolf Dassler announced his decision to name the company “ Puma Schuhfabrik Rudolf Dassler”. She was born on the 14th. Entered in the German commercial register in January 1949. Another company logo was patented in 1958: the Formstrip, originally intended to stabilize the foot in the shoe, was immediately a PUMA trademark and can be seen on almost Allen the brand's shoes. With the advent of mass media, the timing of the launch couldn't have been more opportune: thanks to television and print media, the Puma Formstrip could be seen all over the world see. The Puma Speedcat represented our longstanding relationship with motorsport. The design was created in 1998 as a fireproof pad for Formula 1 drivers. With its innovative, elegant and reserved appearance, highlighted by the characteristic, embroidered big cat logo, the Speedcat quickly became a classic fashion attribute. We have always been one of the TOP outfitters for racing clothing and merchandise in Formula 1 and have contracts with the best teams: Scuderia Ferrari (2004), Mercedes-AMG F1 (2012) and Red Bull Racing (2015). FOREVER FASTER Puma launched its FOREVER FASTER brand campaign with the goal of becoming the fastest sports brand in the world. FOREVER FASTER recognizes individuality and challenges convention and risk-taking through courage, confidence, determination and joy.