Heddon Lures Reels & Fishing Tackle; Fitting everything known about Heddon Lures the maker & its heritage into a single web page is a daunting task. Its like trying to wrap your arms around a Sequoia tree. This antique fishing lure and reel maker transcended over a century’s worth of time. As far as the American Fishing Lure history story, it would be hard to tell without including  Heddon. From the folksy story of James Heddon creating his first frog antique lure next to old mill pond to today’s giant conglomerate EBSCO – Pradco one cannot traverse American fishing history without them.

As the years moved forward so did Heddon lures in their innovations. Through the field testing of lures in the Bass filled lakes of Florida to the frozen ponds of Michigan, the Heddon Company lead through innovations. The antique lure giant bought, fought and marketed their way to success. Famous lures such as the Heddon Dowagiac Expert, and its early brethren the Underwater Minnow would morph into some of the most successful lures for both fishermen and present day collectors.  The lures themselves adapted through the decades bringing with them a giant patronage (whichever account you read from) of the American fishing Industry. Anyone who reads and studies the works or craftsmanship of early American Fishing industry, will no doubt conclude and see the sometimes subtle and not so subtle similarities in the competitors. Striking an unarguable link between the giants or Big 5, Creek Chub, Shakespeare, South Bend, Jamison, Pflueger and many others in paint, performance, and technology. Some of these would work their way out in court and others would be decided by the consumer.