In the late 1990s, we had an idea for something completely new to the jewelry industry. We wanted to develop what we called “the perfect contemporary jewelry metal”. Despite the popularity of metals such as tungsten carbide, titanium, and cobalt chromium, there were significant downsides to all of them and major safety concerns.

After years of development in numerous labs, in 2011 Jewelry Innovations filed its patent application for the fine jewelry metal that would come to be called Serinium. Serinium combines the best properties of existing metals without any of the drawbacks. It is extremely hard and wear resistant, like tungsten carbide, but not as brittle. It has a beautiful, white color like cobalt and will not oxidize, tarnish or change color over time, but unlike cobalt and titanium it will not crush onto a finger and can quickly and safely be removed in an emergency. It is hypoallergenic, and can stand extremes of heat and impact without damage.

For all of these reasons, we call Serinium “The Precious Contemporary Metal”