Used menu from Child’s Restaurant in Atlantic
City New Jersey. Located on the Boardwalk at South Carolina Ave. Illustrated
color cover with two internal pages of menu items and a dinner menu stapled on.
The back has advertising. Childs Restaurants was one of the first national dining
chains in the United States and Canada, having peaked in the 1920s and
1930s with about 125 locations in dozens of markets, serving over 50,000,000
meals a year, with over $37 million in assets at the time. Childs was a pioneer
in a number of areas, including design, service, sanitation, and labor
relations. By 1950, the company had shrunk to only 53
locations, and was losing money. In 1961, substantially all of the
remaining Childs restaurant operations, now greatly diminished in number and
considered part of the company's past, were sold. 7 ¾” x 11” and 4 pages. Pen
names and date on the front cover. Mild general used wear on the covers as
well. See images.