Pontiac was an American automobile brand established in 1926 as a companion make for General Motors' Oakland. Quickly overtaking its parent in popularity, it supplanted the Oakland brand entirely by 1933 and, for most of its life, became a companion make for Chevrolet. Pontiac was sold in the United States, Canada, and Mexico by General Motors (GM). Pontiac was marketed as the performance division of General Motors for many years, specializing in mainstream performance vehicles. Pontiac was relatively more popular in Canada, where for much of its history it was marketed as a low-priced vehicle. On April 27, 2009, amid ongoing financial problems and restructuring efforts, GM announced it would discontinue the Pontiac brand by the end of 2010 and focus on four core brands in North America: Chevrolet, Buick,Cadillac and GMC. The last Pontiacs were built in December 2009.

A Native American headdress was used as a logo until 1956. This was updated to the Native American red arrowhead design for 1957 in all usage except the high-beam indicator lamp, which retained the original logo through 1970. The arrowhead logo is also known as the Dart. Besides the logo, another identifying feature of Pontiacs were their "Silver Streaks"—one or more narrow strips of stainless steel which extended from the grille down the center of the hood. Eventually they extended from the rear window to the rear bumper as well, and finally; along the tops of the fins. Although initially a single band, this stylistic trademark doubled to two for 1955-1956. The Streaks were discontinued the same year as the Indian Head emblems (1957). Pontiac Motors Division, Zero Defects tie tack (mid-1960s) One long-familiar styling element was the split-grille design which was introduced in 1959 to complement the make's new "wide track" stance. The 1960 models, however, reverted to the full-width grille styling. The split-grille then returned for the 1961 model year and would remain as the marque's trademark. Other styling cues were the pointed "arrowhead" nose (in the 1960s and 1970s), and "grilled-over" (in the 1960s), or multiple horizontal-striped taillights. This later feature originated with the 1963 Grand Prix, and although the 1962 Grand Prix also had rear grillework, the taillight lenses were not behind it. Less longstanding but equally memorable is the "cladding" common on the doors and fenders of Pontiacs produced in the 1990s and 2000s. Rather than minimizing the side bumper, Pontiac designers put two troughs going along the length. Bumpers with this appearance were found on nearly all Pontiacs until the arrival of the G6. From 2004 onwards, new Pontiacs had cleaner, more premium styling, but retained the traditional split grille.

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