PRINT: May/June 1988

AMERICA'S GRAPHIC DESIGN MAGAZINE

Polemics and Politics, American Style by Steven Heller includes work by Steinweiss, Kauffer, Bayer, Rand and Carlu; Political Design in Italy by Martha Scotford Lange includes work by Ettore Vitale and Massimo Dolcini; A Designer's Guide to the Computerized Studio includes work by Zuzana Licko and April Greiman; Stasys Eidrigevicius

Carol Stevens [managing editor]. PRINT: AMERICA'S GRAPHIC DESIGN MAGAZINE. NYC: RC Publications, Inc., 1988. Original edition [Volume 42, Number 3: May/June 1988]. A very good vintage magazine with minor shelf wear including slight rubbing. Interior unmarked and very clean. Out-of-print. Cover design by James McMullen. Cover photo by Jerry Orabona.

9 x 12 perfect-bound magazine with 166 pages of editorial content and advertising. "Print" showcased the best in American Graphic Design. For this goal, the publishers used a wide variety of paper stocks and printing styles for each issue. "Print" in the early 1960s is akin to Herbert Spencer's Typographica, but without the cultural pretensions of the English magazine. "Print" is meat and potatoes compared to "Typographica's" elegant souffles.

Contents

• My Life in the Theater: Jim McMullen talks about his experience as a designer of theatrical posters
• Puttin' on the Glitz: New York City Acts to safeguard Times Square's gaudy show-biz quality
• In Fashion: Tyler Smith's art direction
• Flogging Underwear: An analysis of the new raunchiness in American advertising
• Polemics and Politics, American Style: Acerbic political art is a tradition at least as old as the Republic by Steven Heller [13 pages with 60 illustrations, many in color including work by Boris Artzybasheff, Alex Steinweiss, E. McKnight Kauffer, Herbert Bayer, Paolo Garretto, Paul Rand, Jean Carlu, Man Ray, William Gropper, Herb Lubalin, Tomi Ungerer, Paul Davis, Ben Shahn, Antonio Frasconi, Seymour Chwast, Sue Coe and Art Spiegelman among many others]
• Left, Right and Center: Political Design in Italy by Martha Scotford Lange [9 pages with 35 illustrations, most in color including work by Ettore Vitale, Studio De Liso, Pino Grimaldi of Segno Associati, Michele Spera, Massimo Dolcini of Fuorischema and Studio Graphiti among others]
• Masked Man: Stasys Eidrigevicius's masks
• A Designer's Guide to the Computerized Studio by Chuck Byrne: 12 pages with 38 illustrations, 12 in color including work by Zuzana Licko, April Greiman and Gina Federico
• Mini Portfolios: An Illustrator [Alex Murawski] with an unusual technique and a dedicated photomontagist [Sanjay Kothari]
• Departments include "A Cold Eye," "New Developments in Print/TV/Film" and "Visual Commentary"

PRINT (American, June 1940 – December 2017) started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period. Print ceased publication in DEcember of 2017.

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