Vintage
1977

PENZOIL COMPANY
Advert Features the "GUMOUT PRODUCT LINE" from there Carburetor Cleaner to there engine degreaser 

 4 Colorful Paged Jobbers Automotive Counter Catalog Insert 11" x 8-1/2" &
Dealer Price Sheet

Rescued from R.J. Loock in Baltimore, Md. One of the areas biggest automotive parts and point of sale distributors from 1913 though 2001 when they closed, more on R.J Loock and our pick below.



1977 Vintage PENZOIL "GUMOUT PRODUCT LINE" Jobbers SELL SHEET & ADVERT (4 page)
 
 
 
Please check out all the pictures above

I've dated this piece several ways first, knowing the history of where it came from. Second, it came from a jobbers 1 ft thick catalog that had 100's of inserts from the 1970's through the early 80's. Third, I've looked up old advertising with this product and packaging, and they are all from this time frame and era. Lastly the accompanying Dealer Price Sheet is dated October 1, 1977 in the top left corner.

This is a really cool jobbers sell sheet and what a nice collectors piece.  In great condition this sheet is clean, bright and colorful with nice edges. If you have a cool shop, garage, store, collection or you just like old vintage advertising. If so, than this would look really cool framed on your wall or in your own catalog!

A Brief History of GUMOUT

Just like today’s engines, early internal combustion engines suffered from performance problems when fuel was allowed to sit for long periods of time. Fuel would start to deteriorate, allowing a gummy residue to form on key engine parts.

This was a particularly bad problem in World War II. As part of the Lend-Lease program, the U.S. sent thousands of tanks, planes, cars and trucks to the British government. With fuel in short supply, the equipment was sent pre-fueled.

Since German U-boats regularly patrolled the Atlantic, the American ships had to take long, circuitous paths to avoid them. This added weeks to the voyage and gave fuel more time to deteriorate. By the time the equipment arrived, the carburetors were so gummed up that many of the engines wouldn't start.

To solve the problem, the U.S. enlisted the help of a small company in western Pennsylvania, which provided a solvent that removed the gum and varnish from the equipment. The product was called Gumout. And while engine technology has changed a lot since 1941, that drive to improve performance hasn’t.

Today, Gumout products solve a range of performance issues, from carbon deposits on key engine parts to corrosion caused by ethanol and water. Formulas are created using the latest technology and are constantly put to the test to ensure that your engine performs when it really needs to.

Please check out other Jobber Sell Sheets and the rest of our eBay store
by CLICKING HERE!

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R.J Loock History and Our Pick

These items were sourced from R.J. LOOCK which was a Baltimore Institution when it came to Automobiles. They operated at the same location : 339-345 N Gay st from 1913 until the neighborhood declined and the last heir retired in 2001. They were not your ordinary cookie cutter automotive parts store like you see today. They were parts distributors as well as jobbers for their own LIGHTNIN Parts line as well as for most of the top brands of the day. They sold: Auto supplies, Replacement parts, Garage equipment, Shop equipment, Tires, Tubes, Oil, Grease, Accessories  and they even had a Complete Machine Shop.

This may not sound different from an auto zone except Loock was responsible for placing products such as Champion Spark Plugs, Quaker State and Gates belts (to name a VERY few products) into EVERY private and municipal garage that used them in a 5 state area. long before the internet and trade shows, these guys were road warriors that sold stuff the hard way on a massive scale. As the 22 floors of samples that they left behind will attest... thats right... I said 22 FLOORS of Samples! R.J.Loock tried to sell ANY quality product that they thought had a chance . Of course, as jobbers they were responsible for placing advertising in the businesses that they catered to as well.

We were lucky enough to purchase salvage rights to this little treasure trove years ago, and this is the last of our treasures! There was no working elevator and the buildings were 4 floors tall with a basement ................................. and they NEVER threw ANYTHING of value AWAY! It took us 2 months full time to sort through and we are now coming to the end of what we have found. If you like high quality out of the box advertising as well as MINT  automotive related collectibles, please bookmark us and keep checking back, we keep finding bits and pieces in our storage warehouse. I think you will be in for a treat.

AND

If you are a beginning collector, theres stuff for you too. They had a habit of nailing signs around to cover holes and such so we will be offering those as well, most are gone now, but not all...please check out our store by CLICKING HERE

About Us  

  MD Architectural Rescue has an ever changing collection of collectibles, petroliana, architectural and industrial artifacts, surplus, antiques, unusual decorative objects, new old stock, vintage automotive, re-purposed and rescued items. We specialize in reclamation, re-purposing and sales of these items.
  
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