The #1 lip brand in America!* This iconic lipstick is the perfect combination of high-impact color in a super-moisturizing formula.

  • Color that’s truly addictive to wear; we use microfine pigments so the shades are vibrant but the feeling is lightweight
  • Buttery—only better—thanks to all the hydration in these lipsticks
  • The formula is infused with vitamin E and avocado oil 
  • This lipstick does not cake (because we only like cake when it’s baked)
  • 91 amazing ways to play with cool, classic, and trendy colors, in 2 finishes: cream and pearl