Walkerville, Ontario - CANADA - "Canadian Club" Whiskey - ADVERTISING - 1910: Canadian Club is a brand of whisky from Canada. Popularly known as C.C., Canadian Club began production in 1858. It was created by Gooderham and Worts based in Toronto. G&W merged with Hiram Walker and the new entity was known as Hiram Walker-Gooderham & Worts, Ltd.. The brand is now produced by Beam Suntory. Walker founded his distillery in 1858 in Detroit. He first learned how to distill cider vinegar in his grocery store in the 1830s before moving on to whisky and producing his first barrels in 1854. However, with the prohibition movement gathering momentum and Michigan already becoming "dry", Walker decided to move his distillery across the Detroit River to Windsor, Ontario. From here, he was able to export his whisky and start to develop Walkerville, a community that Walker financed and sourced most of his employees from. Walker's whisky was particularly popular in the late 19th century gentlemen's clubs of the U.S. and Canada; hence it became known as "Club Whisky". Walker originally positioned his Club Whisky as a premium liquor, pitching it not only on its smoothness and purity but also the length of the aging process (Walker's whisky was aged in oak barrels for a minimum of five years). This was revolutionary at the time, as all of the U.S. bourbons and whiskies were aged for less than a year. The former town of Walkerville Ontario, Canada is now a heritage precinct of Windsor, Ontario. Incorporated in 1890, the town was founded by Hiram Walker, owner and producer of Canadian Club Whisky. Walker planned it as a 'model town’ (originally called 'Walker's Town') that would be the envy of both the region and the continent. He established a distillery on the Detroit River, diversifying the business by growing grain, milling flour, and raising cattle and hogs. Later, the town supported other major industries, notably automotive manufacturing. This Divided Back Era advertising postcard, produced by Hiram Walker & Sons Limited and mailed in 1910, is in good condition abut shows some edge wear.