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It's consistent from batch to batch; Certified kosher and made in the U.S.A
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It has coloring strength superior to any other food color
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It will not separate or weep and does not harden
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The base ingredients allow the color to disperse immediately so you actually use less color!
Soft Gel Paste will color: buttercream icing, royal icing,
rolled fondant, gum paste, bread dough, cookie dough, cake batter, whipped
toppings and icings, marzipan, macarons, pastillage, white chocolate (with
addition of Flo-Coat).