BASELINE 60: Autumn 2011

International Typographics Magazine

Jan Tschichold’s Typographische Gestaltung  |  Matthew Carter  |  Hendrik Nicolaas Werkman and Fumio Tachibana

Hans Dieter Reichert: BASELINE 60. London: Bradbourne Publishing, Autumn 2011. Original edition. Folio. Thick printed stapled wrappers. Printed dust jacket.  52 pp. Elaborate graphic design and typography in full color throughout. Cover: ‘Establishing the foundations’, Design by HDR Visual Communication. Jacket: ‘Worn roses’, Design by HDR Visual Communication. A fine copy.

9.5 x 13.75 saddle-stitched magazine with 52 elaborately-designed pages. From the current Publishers: "During 21 years of publication, 'Baseline' has become the leading international magazine about type and typography. It began life in 1979, published by the graphics arts products manufacturer, Letraset. It was originally intended as mainly a vehicle to promote new typeface designs, made available under licence to typesetting system manufacturers. Published "when available material allowed," 'Baseline' nevertheless gained an immediate reputation despite only appearing on average once a year for its first 10 years of existence. Its editorial content, despite the obligatory typeface promotion, struck a chord with the typographic community, because of its objective, and informed approach.

  Contents:

• Books: Alan Powers & Ian McLaren. Reviews of Design – a series of design related monograph books by various authors and TD 63–73 Total Design and its pioneering role in graphic design by Ben Bos.
• Jan Tschichold’s Typographische Gestaltung, A reference manual for modernist design: Richard B. Doubleday. Published originally by the Swiss publishing house and printing firm Benno Schwabe in 1935, the book  illustrates the application of asymmetrical typographic design for designers and compositors.
• Security printing: David Jury. In the early 19th Century The Bank of England, a Royal Commission by the government and the Society of Arts researched into large scale inimitable printing techniques.
• Matthew Carter: Tension and Typography, part 1: Margaret Re. AIGA medallist and 2010 MacArthur Fellow, Matthew Carter is the one of the ‘geniuses’ in the typedesign industry. This is the first in a series of articles that discusses Carter’s development as an ‘industrial’ designer. Features examples of the Airport font developed for Theo Crosby, Alan Fletcher, Colin Forbes: A SIGN SYSTEMS MANUAL. London: Studio Vista, 1970.
• West and East formal criteria are universal: Hendrik Nicolaas Werkman, Fumio Tachibana: Helmut Schmid. ‘Designers tend to follow trends. Trends are replaced by trends. Designers are replaced by designers. Designers work in a circle and a few can escape the ever repeating circle.’
• Geometrics: Frank Guille. Influenced and inspired by sculptors Ann Christopher and Edwardo Chillida, Frank Guille, former tutor at the Royal College of Art explores proportion theory in his simplistic geometric shapes.
• East meets West or West meets East: A cultural dilemma: Martin Bouette. Asian thinking has a place in Western culture. Although the UK is not ready for the likes of ‘Stinky tofu’, but the introduction of Chai Latte to the menu at Caffè Nero may just be a taste of things to come?
• Our finest flowers: thoughts on British* graphic design in a subtropical enviroment (*Cornish?). Falmouth is a University College at the ‘edge’, being situated 36 miles from Land’s End, in Cornwall, England. The teaching staff encourages the students to think analytical and ask questions. In his article, Timothy Donaldson, senior lecturer at Falmouth, prompts some of its recent graduates to answer some of his.

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