Apple Inc. Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content. The company also has a chain of retail stores known as Apple Stores. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and Macintosh computer line. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. on April 1, 1976, to market Wozniak's Apple I desktop computer,[1] and Jobs and Wozniak incorporated the company on January 3, 1977,[2] in Cupertino, California. For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1997 after his company NeXT was bought by Apple.[3] The following year he became the company's interim CEO,[4] which later became permanent.[5] Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998. With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad. As of June 30, 2015, Apple was the largest publicly traded corporation in the world by market capitalization,[6] with an estimated value of US$1 trillion as of August 2, 2018.[7] Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011[8] and $156 billion in 2012.[9] By 1984 computer dealers saw Apple as the only clear alternative to IBM's influence;[92] some even promoted its products to reduce dependence on the PC.[78] The company announced the Macintosh 128k to the press in October 1983, followed by an 18-page brochure included with magazines in December.[93] Its debut, however, was announced by a single national broadcast of a US$1.5 million television commercial, "1984" (equivalent to $3,700,000 in 2020). It was directed by Ridley Scott, aired during the third quarter of Super Bowl XVIII on January 22, 1984,[94] and is now considered a "watershed event"[95] and a "masterpiece."[96] 1984 used an unnamed heroine to represent the coming of the Macintosh (indicated by her white tank top with a Picasso-style picture of Apple's Macintosh computer on it) as a means of saving humanity from "conformity" (Big Brother).[97] These images were an allusion to George Orwell's noted novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother." The commercial ended with the words: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like 1984.”[98] On January 24, 1984, the Macintosh went on sale with a retail price of $2,495.[99][100] It came bundled with two applications designed to show off its interface: MacWrite and MacPaint. On the same day, an emotional Jobs introduced the computer to a wildly enthusiastic audience at Apple's annual shareholders meeting held in the Flint Auditorium;[101][102] Macintosh engineer Andy Hertzfeld described the scene as "pandemonium".[103] Jobs had directed the development of the Macintosh since 1981, when he took over the project from early Apple employee Jef Raskin, who conceived the computer[104][105] (Wozniak, who had crucial influence over the initial design and development of the program with Raskin, was on leave during this time due to an airplane crash earlier that year).[106][107] The Macintosh was based on The Lisa (and Xerox PARC's mouse-driven graphical user interface),[108][109] and it was widely acclaimed by the media with strong initial sales supporting it.[110][111] However, the computer's slow processing speed and limited range of available software led to a rapid sales decline in the second half of 1984.[110][111][112] The Macintosh was too radical for some, who labeled it a mere "toy". Because the machine was entirely designed around the GUI, existing text-mode and command-driven applications had to be redesigned and the programming code rewritten; this was a challenging undertaking that many software developers shied away from, and resulted in an initial lack of software for the new system. In April 1984 Microsoft's MultiPlan migrated over from MS-DOS, followed by Microsoft Word in January 1985.[113] In 1985, Lotus Software introduced Lotus Jazz after the success of Lotus 1-2-3 for the IBM PC, although it was largely a flop.[114] Apple introduced Macintosh Office the same year with the lemmings ad, infamous for insulting potential customers. It was not successful.[115] For a special post-election edition of Newsweek in November 1984, Apple spent more than US$2.5 million to buy all 39 of the advertising pages in the issue.[116] Apple also ran a "Test Drive a Macintosh" promotion, in which potential buyers with a credit card could take home a Macintosh for 24 hours and return it to a dealer afterwards. While 200,000 people participated, dealers disliked the promotion, the supply of computers was insufficient for demand, and many were returned in such a bad shape that they could no longer be sold. This marketing campaign caused CEO John Sculley to raise the price from US$1,995 (equivalent to $5,000 in 2020) to US$2,495 (equivalent to $6,200 in 2020).[115] The Macintosh also spawned the concept of Mac evangelism, which was pioneered by Apple employee, and later Apple Fellow, Guy Kawasaki.[citation needed]  . 

**eBay REQUIRES ORDER BE SENT WITH TRACKING, PLEASE SELECT USPS 1ST CLASS SERVICE w/TRACKING**

**eBay REQUIRES ORDER BE SENT WITH TRACKING, PLEASE SELECT USPS 1ST CLASS SERVICE w/TRACKING**

We'll cover your purchase price plus shipping.

FREE 30-day No-Question return

ALL US-MADE PATCHES HAVE LIFETIME WARRANTY

We do not compete price with cheap import copies.

Watch out for cheap import copies with cut-throat price; 

We beat cheap copies with Original design, US-Made Quality and customer services.

Once a customer, a LIFETIME of services