Building Bridges for Multimodal Research

International Perspectives on Theories and Practices of Multimodal Analysis
Author(s): Janina Wildfeuer
Format: Hardback
Publisher: Peter Lang AG, Switzerland
Imprint: Peter Lang AG
ISBN-13: 9783631662663, 978-3631662663

Synopsis

While multimodality is one of the most influential semiotic theories for analysing media artefacts, the concepts of this theory are heterogeneous and widespread. The book takes the differences between approaches in Germany and those in international contexts as a starting point, offering new insights into the analysis of multimodal documents. It features contributions by researchers from more than 15 nations and various disciplines, including theoretical reflections on multimodality, thoughts about methodological, empirical, and experimental approaches as well as analyses of various multimodal artefacts.