THIS IS AN ORIGINAL 1980s PROMOTIONAL PIN BADGE ADVERTISING THE 'BOY LONDON' FASHION BRAND FOUNDED By STEPHANE RAYNOR & JOHN KRIVINE. THE FIRST BOY BOUTIQUE OPENED IN 1976 ON 153 KING'S ROAD, CHELSEA AND QUICKLY BECAME POPULAR WITH THE PUNK & NEW ROMANTICS SCENE OF THE LATE 1970s & 1980s AND LATER THE ACID HOUSE MOVEMENT AND IBIZA PARTY TREND OF THE 1990s INTO 2000s.

THE LABEL HAS BEEN SYNONYMOUS WITH ARTISTS SUCH AS MADONNA, ANDY WARHOL, JAY-Z, RIHANNA & LADY GAGA TO NAME BUT A FEW.

IN RECENT YEARS THE BRAND HAS SOMEWHAT MADE A RESURGENCE AND REMAINS TO THIS DAY A TRUE BRITISH INSTITUTION.

THIS PIN BADGE MEASURES: 30mm or 1 1/4" DIAMETER.

THESE PIN BADGES WERE PART OF A LARGE FACTORY CLEARANCE SO ARE IN EXCELLENT NEW OLD STOCK CONDITION.

A RARE PIECE OF 80s FASHION HISTORY IDEAL FOR ALL SERIOUS BOY LONDON FANS.

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