This full page black and white print ad for the Rolex Oyster Perpetual wristwatch tells the incredible story of an Italian Professor (from Milan) who who lost his Rolex Perpetual while swimming of Capri. It dissappeard in deep water after his wriststrap broke. A week later divers fished it up from the bottom of he sea, till ticking!  The ad appeared in Life International in 1952, as part of a series.. It is the original page from the magazine.