336 pages, 8.5x11, paperback.   This memoir by Karl Dustman details his illustrious music industry career. Dustman began his professional career as a sales forecaster for IBM. This led to an executive position with Ludwig Drum Company where he spent 11 years in the marketing and educational departments. Executive-level stints with Gretsch, Hohner-Sonor-Sabian, Pearl, and Sonor gave Karl great insight into the percussion industry of the 1980s and 1990s, which he shares here in intimate detail. Striking out on his own as a consultant, Karl worked not only with numerous music-industry clients, but other businesses which further developed his skill set. Along the way, Karl authored numerous articles to share his percussion marketing expertise; many are included in the book's appendix. Also included are capsule histories of the Ludwig and Gretsch drum companies, and a good look at the inner workings of the Percussion Marketing Council. Pretty much anyone who has worked in the percussion industry over the last five decades has crossed paths with Karl Dustman.