This is an original "WATCH FOR CHILDREN  10 MPH" street sign.  This is made of some type of pressed steel or heavy metal, on the front is the only embossed or raised portion it is the black border around the outer edge, the lettering is painted.  This looks in really great shape with minimal wear and ageing, it measures 18" x 12".  The pictures are the best description so please see them closely and if you have any questions please ask.