Aveeno Colour Protect Blackberry & Quinoa produts gently cleanses hair and prevents breakage and colour fade over time while soothing the scalp. Hair colour is left protected and vibrant wash after wash. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy.