The story told in Life Cycles will change how people look at the sport. Cam McCaul back-flipping above a wheat field in Saskatchewan, Canada; shots of dust hanging in the air as Mike Hopkins charges down a steep slope of loose dirt.

Shot entirely in Ultra-HD over a two year schedule

The story told in Life Cycles will change how people look at the sport

Life Cycles is meant to be about the riders, and the deep connections they have with the bike

Large focus on the art of filmmaking and capturing unique, attention-grabbing action sequences, using the new high-definition Red digital cameras created by Oakley founder Jim Jannard