1x Porsche 911 "Why should you do our work for us?" Original Vintage A4 Print Ad From 1968
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A mass-made automobile is started for the first time when it is dropped off the end of the production line. It is driven a few feet to the haulaway truck, and then a few more feet later into the showroom. That's its break-in period. The car may be good or flawed. The customer won't know until he buys it. Mass production means fast pro duction, fast delivery.
car gets another dynamometer test, this one reading power at the rear wheels.
We at Porsche build fast cars slowly. It takes the customer more time to get one because we don't take short cuts.
When the final bit of hand assembly has been done on the Porsche engine, it's not quickly bolted into a car. First, it's hooked to a dynamometer, a device that tells if it is putting out its full rated horsepower. Speed and power ratings are taken and noted in a permanent card file. (Now and then an engine fails. Bad news for somebody.)
If the engine passes, it goes to its matching body, which has passed dozens of inspections (eight for metal-work alone.) The
Then, an entirely new series of tests and inspections begins before the car is shipped. There are three different road tests by the same driver. First, an overall check-out, next, a high-speed, long autobahn run; and, finally, a rough-road test. The driver turns in a signed report.
There's nothing anonymous about building a Porsche. We know who built your en gine; we know who tested your car. And they know we know.
What's the Porsche in the picture wearing?
It's a steinschlagschutzhülle, according to the catalog. A canvas shield to protect the finish from flying stones and sand during testing.
The drivers simply call it a bra..
Prices start at about $5,100, East Coast P.O.E.
See your Porsche dealer or write to the Porsche of America Corporation, 100 Galway Place, Teaneck, N.J. 07666.
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