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For Rolex founder Hans Wilsdorf, the world was a living laboratory - the source of exploration, creation and inspiration. He used it as a testing ground for his watches, taking them to the most extreme locations, supporting the explorers who ventured into the unknown. Rolex continues his legacy with the explorers of today on their new mission: to make the planet perpetual. By supporting those who protect the oceans, study the effects of climate change and create a more sustainable world. Rolex stands behind the scientists, explorers and visionaries who will spark the imagination of future generations. Alone we can go far. But only together can we make the planet perpetual.