Further Details

Title: Sweet Success
Condition: New
Subtitle: A Simple Recipe to Turn your Passion into Profit
Author: Candace Nelson
Format: Hardback
ISBN-10: 1400231507
EAN: 9781400231508
ISBN: 9781400231508
Publisher: HarperCollins Leadership
Genre: Business & Finance
Topic: Food & Drink
Release Date: 07/12/2023
Description:

LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESS

For the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there’s no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:

  • Obtain the key ingredients to any successful business
  • Craft the mindset of an entrepreneur
  • Learn the secret recipe for packaging a product for profit
  • Turn kitchen experiments into top selling products
  • Cultivate a community of brand evangelists
  • Step into a personal brand to amplify the business
  • Know where to put marketing dollars most effectively
  • And much more.

 

In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It’s never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.

At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world’s first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.


Language: English
Country/Region of Manufacture: US
Item Height: 235mm
Item Length: 159mm
Item Width: 19mm
Item Weight: 530g
Release Year: 2023

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