Unused
mint no gum as issued
size: 1 1/4" x 1/4"
LARKIN CO. (a/k/a - Larkin Soap Company)2-$10 & 260-5 CENT COUPONS Image of JOHN D. LARKIN The Larkin Company , also known as the Larkin Soap Company , was a company founded in 1875 in Buffalo, NY as a small soap factory. It grew tremendously throughout the late 1800s and into the first quarter of the 1900s with an approach called "The Larkin Idea" that transformed the company into a mail-order conglomerate that employed 2,000 people and had annual sales of $28.6 million (equivalent to $417,788,000 in 2022) in 1920. The company's success allowed them to hire Frank Lloyd Wright to design the iconic Larkin Administration Building which stood as a symbol of Larkin prosperity until the company's demise in the 1940s.In 1881, the company initiated door-to-door sales to private residences to complement its mail solicitation to storekeepers. To establish brand identity and keep up with competitors, Hubbard inserted a modest premium i nto every box of soap starting with a color picture of the company's logo. This coincided with the growth of the company's mail-order business and the strategy of gift premiums escalated quickly into larger and more interesting souvenir picture cards than his competitors
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