Drawing upon the rich heritage of the Laura Ashley brand, this limited range combines timeless silhouettes with sentimental archive prints. With designs that reflect Laura Ashley’s legacy, capturing their signature romantic aesthetic by reimagining some of their most iconic vintage designs for the modern wardrobe. Every single Laura Ashely X Joanie style is made from soft and sustainable organic cotton, and our limited-edition accessories are crafted using deadstock fabric leftover from elsewhere in the collection to help limit waste and promote circularity. We’re incredibly proud to be partnering with Laura Ashley on this whimsical collection inspired by nostalgia, timeless style, and the Great British countryside.

The Elin Jacket is made from quilted organic cotton fabric in an all-over navy blue Lington Ditsy print from the Laura Ashley archive. Featuring an oversized Peter Pan collar with frill detail, matching retro buttons down the front, long sleeves, and patch pockets, this fully-lined jacket is here to keep you cosy and carry you effortlessly through the seasons.