A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.

Your Guide to Creating Uncontested Market Space―and Making the Competition Irrelevant

This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success.

Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more