Did you know 99% of your hair’s natural nourishment and strength comes from your scalp? So give your skin and strands the care they deserve with Dove Scalp + Hair Therapy Hydrating Shampoo for dry hair. It’s a gentle, sulfate free shampoo that’s formulated to remove scalp build-up and gently cleanse hair without weighing it down. Developed with dermatologists and Dove skin care expertise, this hydrating shampoo for dry scalp and hair is the second step in the Dove Scalp + Hair Therapy Density Boost regimen. Infused with vitamin B3, vitamin E, zinc and peptides, the 4-step regimen (including this scalp-hydrating shampoo) delivers thicker, stronger, fuller hair from root-to-tip. This moisturizing shampoo doesn’t just deliver scalp care. When used with the Density Boost collection, it nourishes hair roots and strengthens fibers, too. Build your scalp and hair wellness routine with this dry hair shampoo. It effectively washes away excess oils from your scalp, while still being mild enough for regular use on hair that’s dry or prone to breakage. Apply this sulfate free shampoo to your wet scalp and hair. Massage the lather directly into your scalp in circular motions, with light pressure from your fingertips. Rinse well before moisturizing with Dove Scalp + Hair Therapy Hydrating Conditioner. Ready for a moment of mindfulness as you use this moisturizing shampoo for dry hair? Before you shower and shampoo, enjoy the process of gently detangling your hair. This hack means your shampoo can soak into your roots and scalp without any tangles getting in the way. Globally, Dove does not test on animals and this Scalp + Hair Therapy Hydrating Shampoo is a sulfate free shampoo for dry hair that’s PETA Approved Vegan.