Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place.
Works For All Hair TypesOur Firme Clay Pomade works for all hair types and textures, but it is especially great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip. | How To UseStart with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style. | Styling TipsThis product requires a little extra effort to work into hair, but it's worth it. Make sure to warm between hands before applying to hair or hit the product with a quick blast from the hair dryer before applying. After styling, sweep a little extra product over the surface of hair to tame flyaways. |
| Customer Reviews | 4.4 out of 5 stars 2,150 | 4.6 out of 5 stars 8,986 | 4.3 out of 5 stars 493 | 4.7 out of 5 stars 10,710 |
|---|---|---|---|---|
| Price | $27.99$27.99 | $14.99$14.99 | $19.99$19.99 | — |
| Hold Strength | Strong Hold | Medium Hold | Strong Hold | Strong Hold |
| Finish | Low Shine | Matte | Matte | Medium Shine |
| Formula | Clay | Paste-like | Fine Powder | Wax-like |
| Best For | Textured, messy styles. Use on fine, short, or stubborn hair. | Traditional, textured, or messy styles that last all day. Use on all hair types. | Textured, natural styles with added volume that stay reworkable. Great for fine or thinning hair. | Traditional, neat, tight styles that last all day. Great for thick, curly, or stubborn hair. |