Part of the Game of Thrones capsule collection, adidas released the Game of Thrones x UltraBoost 4.0 'House Stark' sneaker in March 2019. Celebrating the acclaimed series, the grey and black palette represents the house’s sigil colors. The Stark motto, ‘Winter Is Coming’ is embroidered at heel tag. Its Primeknit upper and Three-Stripes cage is supported by a fleece inner sleeve and a heavy, treaded outsole as additional winter-ready reinforcements.