BREW QUALITY 100% ARABICA COFFEE Bold and Smooth with a consistent full-bodied taste. Every batch of our EUROPEAN DARK ROAST ground coffee is handled with extreme care to ensure a smooth and rich flavor. This is an expression of art for us. We never compromise. Ever. We know that great taste matters. Red Diamond is the best tasting ground coffee you’ll find anywhere. Coffee is in our heritage. With five generations of commitment to the art of coffee, unparalleled quality is the cornerstone of our century old family-owned company. Try it and taste the difference! Our promise guarantees it, or your money back.