KARL LAGERFELD fuses iconic style with an aspirational, rock-chic twist. Under the creative direction of fashion luminary Karl Lagerfeld, the brand strikes a balance between timeless classics and contemporary, cutting-edge cool. As he says, “Fashion is a game that has to be played seriously.” Taking inspiration from the City of Lights, the signature KARL LAGERFELD DNA is Parisian chic with an effortless edge. Accessible-luxe collections range from ready-to-wear and bags to accessories including watches, eyewear, footwear, perfumes, candles and jewellery.