Creates a glossy, metallic finish 

Added coconut oil leaves hair healthy-looking and soft

Long-lasting colour and shine


Do you dream of sporting a silver mane? You can try our permanent silver hair dye, the LIVE Urban Metallics Metallic Silver U71. And ta-da! Your blonde hair will turn into a metallic silver tone! This 100% vegan formula will help your silver hair stay shiny and healthy with a fade resistant coconut Shine Booster.


Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before

Check the colour application range to make sure this product is suitable for your natural hair colour

Remember, if your hair’s previously coloured, this may affect results

Avoid staining your fav jumper by having an old towel at the ready and use some skin barrier cream around your hairline/ears

Have some cotton pads and skin toner handy just in case you get some product on your skin

If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

LIVE Intense Colour should be applied to clean, dry hai


Ingredients for Developer: Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Cetearyl Sulfate, Disodium EDTA, Sodium Benzoate, Phosphoric Acid; Colour cream: Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Coconut Alcohol, Cocamidopropyl Betaine, Ceteareth-50, Cocos Nucifera Oil, Ceteareth-20, Parfum, Sulfuric Acid, Potassium Hydroxide, Sodium Chloride, Sodium Sulfite, Ascorbic Acid, Sodium Silicate, Propylene Glycol, Etidronic Acid, Toluene-2,5-Diamine Sulfate, Resorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, Quartz.


Ingredients for Conditioner: Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Prunus Armeniaca Kernel Oil, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Panthenol, Isopropyl Myristate, Citric Acid, Phenoxyethanol, Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Glyceryl Stearate, Parfum, Sodium Methylparaben, Propylene Glycol, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Butylphenyl Methylpropional, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Potassium Sorbate