The new Canon IXY DIGITAL 910 IS inherits the same wide-angle 28-105 mm (35 mm equivalent) 3.8x optical zoom lens as its predecessor, the 900 IS launched in October 2006, and features an 8.0-megapixel CCD sensor. The new 910 realizes enhanced operability with such features as a large 3.0-inch, high-resolution 230,000 dots “Clear Live LCD” monitor, enlarged from the 2.5-inch monitor of the 900, and newly incorporates a user-friendly Touch Wheel that operates in conjunction with the display of function icons on the viewing monitor for intuitive operating ease.

The silver color variation of the model features a silver lens barrel and front ring detail put on the market in February, 2008.