The GLAD brand originated in the USA when Union Carbide Corporation launched GLAD Wrap in 1963. After extensive market research, both GLAD Wrap and GLAD Bags were launched in Australia by Union Carbide in September 1966.
The concept of a 'see-through' wrap which would cling to itself was well received by Australian women and the decision was made to build a manufacturing plant in Rhodes in Sydney. The plant would make extruded polyethylene cling film then roll and pack it into boxes.
Bags that stand up by themselves so that the user has both hands free to fill them were added to the GLAD range. There is a large blue stand-up bag ideal for use in the garden which has a square base and is made from thick rigid plastic.
Consumers now recognize GLAD as synonymous with high quality products which help them save time around the home. It's no wonder that when consumers write to the company they often use the phrase 'Whatever did we do before GLAD?'