BRAND NEW It Cosmetics Pillow Lip Lipstick Gaze Magenta Cream Finish .13oz NWOB 

What it is: A collagen-infused lipstick in matte and cream finishes that make your lips look fuller and delivers high-impact color payoff in just one swipe.

Highlighted Ingredients:
- Collagen: Supports skin elasticity for a youthful, smooth appearance.
- Aloe: Soothing plant extract that moisturizes and helps improve the look of skin elasticity.

Ingredient Callouts: Free of parabens. This product is also cruelty-free.

What Else You Need to Know: The long-lasting formula is infused with hyaluronic filling spheres and soothing aloe to leave lips soft, smooth and looking fuller. The uniquely shaped bullet is designed to hug the curves of your lips with 14 shades that complement all skin tones and lip types.

Clinical Results: In a one-week consumer study on Pillow Lips Matte:
- 92% say product has a rich texture that clings to curves of lips

In a one-week consumer study on Pillow Lips Cream:
- 91% say product has good color payoff in one stroke

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