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Originally launched in 1884, the A. Fisher Brewing Co. closed during Prohibition, opened again in 1934 and then was sold to California interests in the mid-1950s. The great-great-grandson of Albert Fisher and three partners are about to bring back Fisher Beer. Utah is not known by most Americans as an alcohol-loving place. But before Prohibition, beer was the beverage of all the people — including many Mormons.
"Beer-drinking people are a home-loving, moral people," was an advertising slogan employed by Salt Lake City's Fisher Brewing Co., as cited by mappingslc.org.
Flashing-forward several millennia to this country's pioneer days, brewers were well-respected men, according to Utah Stories.
"They transformed the grains and hops farmers harvested and converted them into a pioneer diet staple," said a 2013 story. "Beer was seen much less as a luxury or vice, as it was a necessity for good health. Kids drank beer; parents enjoyed beer. Beer was a staple for everyone."
In the 1880s, doctors recommended that people drink beer, said Del Vance, author of "Beer in the Beehive."
Albert Fisher opened A. Fisher Brewing Co. on the banks of the Jordan River just north of 200 South in 1884. The river, more pristine than it is today, was the source of water for the brewery.
It eventually became one of the largest breweries in the West. By 1905, Fisher employed about 50 people and produced 75,000 barrels of beer annually. In those days, most beer was sold from the barrel in taverns and saloons, though families would take growlers to the brewery to be filled and taken home.
Fischer was 17 when he immigrated to the United States from Germany in 1869, soon Americanizing his name by dropping the "c." He arrived in Salt Lake City in 1874, according to "Beer in the Beehive" and soon took a job as a brewer at the Salt Lake City Brewing Co.
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