Volvo S4 UK Sales Brochure - VERY RARE BECAUSE THE CAR LAUNCHED AND SOLD AS THE VOLVO S40! It was printed for the launch that never was. As I understand it Volvo intended the new car they developed jointly with Mitsubishi, to be called the S4, but Audi objected as they claimed they were already using S4 for their sporty version of the A4. Volvo then agreed to add the "0" and so the Volvo S4 became the S40. It seems they had already printed this Volvo S4 launch brochure and I came across this MINT copy some years ago. I am not sure how many survive but I have not seen another and believe it to be a very rare survivor.