Alex And Ani was founded by Carolyn Rafaelian in 2004 and named after her
two daughters Alex and Ani. The company lasted until 2011 when it filed for
bankruptcy. The company originally stated that they wanted to produce
"bangle bracelets, necklaces, earrings and rings that adorn the body,
enlighten the mind, and empower the spirit."
The company first came to national attention in 2004 when they produced a
necklace featuring an apple for Gwyneth Paltrow after her daughter Apple's
birth, that led to orders of similar merchandise.
A signature design feature of the company's products is the
"patented sliding mechanism that replaces the traditional clasp, making
each bracelet entirely adjustable" making it
"one-size-fits-all". Rafaelian patented the Alex and Ani 14-gauge
wire bangle in 2004; it is one of about 30 patents the company now holds.
Unfortunately, oxidation causes Alex and Ani bracelets to tarnish. Alex
and Ani bracelets use materials like rafaelian (eco-conscious silver, copper,
or gold) that are prone to oxidation - the chemical reaction that occurs when
certain metals like silver and copper are exposed to oxygen or moisture. By
avoiding liquids when wearing your jewelry and storing it when it is not in use,
you can keep your jewelry looking good as new in between cleanings.