What’s the secret behind the Re-Nutriv Ultimate Lift Regenerating Youth Treatment lotion from Estee lauder? Allow us to explain. Way up in the Himalayan mountains you’ll find the Himalayan Gentian – a survivalist flower that thrives in the world’s highest, harshest (think poor soil, UV exposure and winter deep-freeze) terrain. Hand harvested once its stem turns magenta, it helps to fight the signs of ageing while keeping skin regenerated, hydrated and silky smooth.