Geppeddo dolls were sold during the holiday season from kiosks in shopping malls. Geppeddo is a holiday business which operates primarily in shopping malls from approximately November 1st through the middle of January each year. Geppeddo offers an exclusive line of collectable porcelain dolls, accessories, and related products. The Axis Corporation, a Salt Lake City, UT based company, owns and operates Geppeddo. The Axis Corporation founded Geppeddo in 1990 largely to take advantage of specialty retailing, an exciting new appendage to traditional mall retail which involves the use of hallways for small retail operations. These "stores" usually involve carts or kiosks that allow businesses to get their products displayed in the hottest spot in the mall— right where the customers walk! Although specialty retailing takes place year-round in malls, The Axis Corporation decided to focus Geppeddo stores only on the holiday season, the busiest shopping period of the year, and then offer Geppeddo products year round through mail order.