VERONICA MARS - CORINNE BOHRER as Lianne Mars - Personally Signed Autograph Card A-5

Corinne Bohrer (born October 18, 1958, Camp Lejeune, North Carolina) is an American movie and television actress.

Bohrer was raised in Arlington, Texas, where she attended Lamar High School. She was active in drama, band, and student government. Her father Richard Campbell Bohrer served in the military. Her mother was Nancy Corinne Carson. She has four brothers.

Television work

Bohrer's work has included a recurring role as Lianne Mars, the wayward mother of the title character in the CW television series Veronica Mars. In 1986 she appeared in the 22nd episode of the 1st season of MacGyver as Terry Ross. In 1988 she co-starred opposite Randy Quaid in Dead Solid Perfect, and followed that with a co-starring role opposite Judge Reinhold and Fred Savage in the comedy Vice Versa.

During the 1990s she appeared on Murder, She Wrote. Previous roles were more comedic, including her role as a pediatric nurse who had a crush on Elliott Gould in the short-lived CBS situation comedy E/R, a witch in the similarly brief sitcom Free Spirit, an administrative assistant to a Los Angeles City Councilman played by James Garner in the quickly-cancelled NBC sitcom Man of the People, Prank in the 1990 series The Flash and in Phantom of the Megaplex (2000).

She was featured in the Dream On episode "What I Did for Lust" and the Friends episode "The One Where Rachel Finds Out" (1995).

Commercial work

Over the years, Bohrer has also frequently appeared in commercials. Bohrer played the role of the "counselor" in Apple's "Get a Mac" ad campaign. More recently, she has appeared in commercials for Totinos Pizza Rolls, Walgreens, Campbell's low sodium soup and Bounty .

Select filmography

  • Phantom of the Megaplex (2000)

  • Big Eden (2000)

  • Star Kid (1997 film) Science teacher

  • Under Wraps (1997 Disney film)

  • Aurora: Operation Intercept (1995)

  • Revenge of the Nerds IV: Nerds in Love (1994)

  • The Coriolis Effect (1994)

  • Vice Versa (1988)

  • Dead Solid Perfect (1988)

  • Cross My Heart (1987)

  • Police Academy 4: Citizens on Patrol (1987)

  • Stewardess School (1986)

  • Surf II (1984)

  • Joysticks (1983)

  • My Favorite Year (1982)

  • Zapped! (1982; as Corine Borher)

Television

  • Falcon Crest (1982) - Ann Hilton

  • Making The Grade (1982)

  • The Powers of Matthew Star (1982) - Cheerleader

  • T.J. Hooker (1983) - Beth Arnold

  • Hardcastle and McCormick (1984) - Gina Longren

  • The Yellow Rose (1984) - Rickey

  • E/R (1984-1985) - Nurse Cory Smith

  • MacGyver (1986) - Terry Ross

  • St. Elsewhere (1986) - Suzanne McConnell

  • Free Spirit (1989-1990) - Winnie Goodwinn

  • The Flash (1991) - Zoey Clark / Prank

  • Dream On (1991) - Chloe

  • Man of The People (1991-1992) - Constance Leroy

  • Diagnosis: Murder (1994) - Bobbie Burton

  • Friends (1995) - Melanie

  • Ned and Stacey (1995) - Stephanie

  • Murder, She Wrote (1992-1996) - Helena McKenna / Bea Huffington / Wanda Andrews

  • Partners (1995-1996) - Lolie

  • Rude Awakening (1998-2000) - Tish Frank

  • Joan of Arcadia (2003-2004) - Sylvia Tardio

  • Veronica Mars (2004-2006) - Lianne Mars

  • Murder In The First (2015) - Lydia Maker





Veronica Mars is an American teen noir mystery drama television series created by screenwriter Rob Thomas. The series is set in the fictional town of Neptune, California, and stars Kristen Bell as the eponymous character. The series premiered on September 22, 2004, during television network UPN's final two years, and ended on May 22, 2007, after a season on UPN's successor, The CW, airing for three seasons total. Veronica Mars was produced by Warner Bros. Television, Silver Pictures Television, Stu Segall Productions, and Rob Thomas Productions. Joel Silver and Rob Thomas were executive producers for the entire run of the series, while Diane Ruggiero was promoted in the third season.

Veronica Mars is a student who progresses from high school to college while moonlighting as a private investigator under the tutelage of her detective father. In each episode, Veronica solves a different stand-alone case while working to solve a more complex mystery. The first two seasons of the series each had a season-long mystery arc, introduced in the first episode of the season and solved in the season finale. The third season took a different format, focusing on smaller mystery arcs that would last the course of several episodes.

Thomas initially wrote Veronica Mars as a young adult novel, which featured a male protagonist; he changed the gender because he thought a noir piece told from a female point of view would be more interesting and original. Filming began in March 2004, and the series premiered in September to 2.49 million American viewers. The critically acclaimed first season's run of 22 episodes garnered an average of 2.5 million viewers per episode in the United States. Veronica Mars appeared on a number of fall television best lists, and garnered several awards and nominations. During the series' run, it was nominated for two Satellite Awards, four Saturn Awards, five Teen Choice Awards and was featured on AFI's TV Programs of the Year for 2005.

Following the cancellation of the series, Thomas wrote a feature film script continuing the series. Warner Bros. opted not to fund the project at the time. On March 13, 2013, Bell and Thomas launched a fundraising campaign to produce the film through Kickstarter and attained the $2 million goal in less than eleven hours. They accumulated over $5.7 million via Kickstarter. The film was released on March 14, 2014.

Season synopses

Season one

Season 1 revolves around Veronica Mars, a high school student and private investigator in the fictional Southern California seaside town of Neptune. As the daughter of well-respected County Sheriff Keith Mars, Veronica's biggest problem was getting dumped by her boyfriend, Duncan Kane, until the murder of her best friend Lilly Kane. After Lilly's murder, Veronica's life falls apart. Keith accuses Lilly's father, popular software billionaire Jake Kane, of being involved in the murder. This provokes Neptune's wrath and Keith's ousting as sheriff in a recall election, replaced by Don Lamb. Veronica's mother, Lianne, develops a drinking problem and leaves town. Veronica's "09er" friends—wealthy students from the fictional 90909 ZIP Code—force her to choose between them and her father; Veronica chooses her father. After being voted out as sheriff, Keith opens a private investigation agency, Mars Investigations, where Veronica works part-time. Veronica helps her father solve cases and conducts her own investigations on behalf of friends and acquaintances at school.

Veronica discovers new evidence which suggests that Abel Koontz, the man imprisoned after confessing to Lilly's murder, is innocent. As Veronica delves deeper into the murder case, she also works on other investigations, seeks her mother's whereabouts and deals with the aftermath of being drugged and raped during an "09er" party. Veronica, no longer part of the school's wealthy in-crowd, makes some new friends: Wallace Fennel, Neptune High basketball star and new student; Eli "Weevil" Navarro, leader of the PCHers, a Latino biker gang; and Cindy "Mac" Mackenzie, Neptune High's resident computer genius. Using her friends' resources, as well as those provided by her father and his contacts, Veronica gains a reputation for sleuthing and finds her skills in increasingly high demand at her school and in the community. Things get more complicated when Veronica falls into a relationship with Lilly's ex-boyfriend Logan Echolls, who for a time held Veronica partly responsible for Lilly's death and went out of his way to harass her.

Season two

The second season begins with the introduction of two new cases: a bus accident that kills several of Veronica's classmates, and the death of PCH biker gang member Felix Toombs. A school bus carrying six Neptune High students and a teacher plunges off a cliff, killing all but one passenger. Veronica, who was supposed to be on the bus, makes it her mission to discover why the bus crashed and who is responsible. Logan picks a fight with Weevil and the PCHers and ends up accused of killing Felix (a charge he denies). Partway through the season, Weevil becomes convinced of Logan's innocence and they team up to find the real killer. This season shows Veronica's life returning to much the way it had been before Lilly's death: having broken up with Logan during the summer, she reunites with Duncan and is somewhat accepted by the '09ers. However, her private-eye sideline and tough persona keep her from being truly assimilated back into the rich crowd. '09ers Dick Casablancas and Cassidy "Beaver" Casablancas deal with a gold-digging stepmother, Kendall Casablancas, with whom they are left when their father flees the country while under investigation for real estate fraud. Wallace discovers that his biological father is alive, and takes a romantic interest in Jackie Cook, the daughter of baseball legend Terrence Cook who is investigated for the bus accident. Veronica discovers that the town mayor, who years ago coached a little league baseball team, sexually molested several team members, including Cassidy "Beaver" Casablancas. In the finale, it is discovered that Beaver is responsible for the bus accident and Veronica's rape, as well as a plane crash that kills the mayor (Veronica's dad was supposed to be on the plane, so she thinks he is dead). Veronica confronts Beaver on the roof of the Neptune Grand hotel, where he tries to kill her. Logan saves her, but Beaver commits suicide by jumping off the roof.

Season three

In the third and final season, Veronica, Logan, Wallace, Cindy "Mac" Mackenzie and Dick are freshmen at Neptune's Hearst College. Two new regular main characters are introduced: Stosh "Piz" Piznarski and Parker Lee, who are the respective roommates of Wallace and Mac. The first mystery is established when Parker becomes a victim of the Hearst serial rapist, a storyline begun in the second season. Feeling guilty for not helping her, and remembering her past rape, Veronica sets herself the task of catching the rapist. The next mystery, the murder of the College's Dean, commences in the same episode the rapist is caught. During the season, Keith begins an adulterous affair with a married client, Wallace struggles to balance academics and sports, Mac begins dating again after previous failed relationships, and Dick has a breakdown and appeals to Logan for help. The season also chronicles Veronica and Logan's failing attempts to maintain their relationship in the face of Veronica's increasing mistrust.

Cast and characters

The first season had seven regular characters. Kristen Bell portrayed the title character Veronica Mars, a high school junior and skilled private detective. Teddy Dunn played Duncan Kane, Veronica's ex-boyfriend and Lilly's brother. Jason Dohring played Logan Echolls, the "bad-boy" 09er, the son of an A-list actor. Percy Daggs III portrayed Wallace Fennel, Veronica's best friend and frequent partner in solving mysteries. Francis Capra portrayed Eli "Weevil" Navarro, the leader of the PCH Biker gang and Veronica's friend. Enrico Colantoni played Veronica's father Keith Mars, a private investigator and former Balboa County Sheriff. Sydney Tamiia Poitier played Mallory Dent, Veronica's journalism teacher at Neptune High. Although she was given series regular billing, Poitier appeared in only four episodes, but was given credit for seven. Poitier's removal from the series was rumored to be due to budget issues.

Thomas, who said he "conceive[d] the show as a one-year mystery", decided that he needed to introduce and eliminate several characters to be able to create an "equally fascinating mystery" for the series' second season. Thomas felt that he could not bring back the Kanes and the Echolls and "have them all involved in a new mystery"; he needed "new blood". The second season saw the introduction of Tessa Thompson as Jackie Cook, a romantic interest of Wallace and daughter of a famous baseball player. Previous recurring characters Dick Casablancas and Cassidy "Beaver" Casablancas were upgraded to series regulars. Dick, played by Ryan Hansen, was an 09er friend of Logan, a womanizer and former high-school bully turned frat boy. Kyle Gallner portrayed "Beaver", Dick's introverted younger brother. Dunn, who portrayed Duncan Kane, left the series midway through the season, although was credited as a main cast member for the remainder of the season. Thomas explained that the Logan-Veronica-Duncan love triangle had run its course, and to keep the series fresh, there would need to be "other guys in her life". He attributed Dunn's removal to fan interest dominating the Logan-Veronica relationship, saying "it became clear that one suitor won out".

The third season introduced two new series regulars, Parker Lee and Stosh "Piz" Piznarski. Julie Gonzalo portrayed Parker, Mac's extroverted roommate at Hearst College and "everything that Mac is not". Piz, played by Chris Lowell, was Wallace's roommate at Hearst College and a music lover with his own campus radio show. Piz was named after the director of the pilot, Mark Piznarski. The character's role was to have another male friend for Veronica who was middle-class, and not upper-class. Thomas used the radio show as a narrative device to capture the mood of the university. Cindy "Mac" Mackenzie and Don Lamb, recurring characters in the first two seasons, were upgraded to series regulars. Mac, portrayed by Tina Majorino, was a computer expert befriended by Veronica. Lamb, portrayed by Michael Muhney, was the Balboa County Sheriff who won the office from Keith in the recall election.

Production

Conception

Rob Thomas originally wrote Veronica Mars as a young adult novel for publishing company Simon & Schuster. Prior to his first television job on Dawson's Creek, Thomas sold two novel ideas. One of these was provisionally titled Untitled Rob Thomas Teen Detective Novel, which formed the basis for the series. The novel had many elements similar to Veronica Mars, though the protagonist was male. Thomas's father was a vice-principal at Westlake High School near Austin, Texas, and the main character attended a "thinly disguised version" of the school. As Thomas had begun writing for film and television, he did not resume his teen detective idea for several years. Writing a novel could take months for Thomas, whereas a television script only took several weeks. Knowing that television scripts paid more, Thomas wrote the television version of the teen detective project as a spec script before it became a novel. Since no studio or network had asked him to write it, and he would not get paid unless it sold, Thomas said that "it was never a very pressing project for me". Tinkering with it from time to time, Thomas wrote project notes a year before he actually started writing the television script. Most of his original ideas made it into the script, but some changed drastically. Thomas wanted to use flashbacks, and he had to shorten the timeline so that the murder could happen in a recent time. Thomas changed the gender of the protagonist because he thought a noir piece told from a female point of view would be more interesting and unique.

Casting

Kristen Bell was chosen to play Veronica Mars from more than 500 women who auditioned for the role. Bell felt that it was "just luck" that Rob Thomas saw that "I have some sass to me, and that's exactly what he wanted". Bell thought that it was her cheerleader looks and an outsider's attitude that set her apart from the other women who auditioned. Jason Dohring, who played Logan Echolls, originally auditioned for the role of Duncan Kane. Teddy Dunn originally auditioned for Logan, but ended up portraying Duncan Kane. Dohring felt that his audition for Duncan "was a little dark", and he was told by the producers that it was "not really right". The producers asked Dohring to read for the role of Logan. Dohring acted one scene from the pilot, in which he shattered the headlights of a car with a crowbar. During the final auditions, Dohring read two times with Bell and met with the studio and the network. When reading with Bell, Dohring acted the whole scene as if he had raped her, and tried to give the character an evil and fun feel. At the time of Dohring's audition for Logan, the character was only going to be a guest star in the pilot.

Percy Daggs III auditioned for the role of Wallace Fennel two times before being cast, and he had to go through three tests with the studio and network executives. During his first audition, Daggs read four scenes from the pilot. Just before his studio test, Daggs read with Bell and had "a great conversation". He said that she "made me feel comfortable about auditioning" and was a big reason why he became more comfortable playing Wallace as the season went on. Thomas described Amanda Seyfried, who portrayed the murdered Lilly Kane, as "the biggest surprise of the year". When casting a series regular, he was able to see all the best actors in town, mainly because they all wanted to be a series regular. When casting Lilly Kane, who would only appear from time-to-time as "the dead girl", Thomas did not receive the same level of actors. Thomas said that he had "never had a more cut and dry audition" than he did with Seyfried. He said that she was "about 100 times better than anyone else that we saw, she was just spectacular". He continued by saying that she ended up being so good in the series that he used her three or four more times than he initially planned.

Writing and format



The episodes of the series have a distinct structure: Veronica investigates a different "case of the week" while continually trying to solve a larger mystery which spans several episodes or a whole season. The first two seasons of Veronica Mars have a season-long mystery arc, which is introduced in the first episode of the season and solved in the finale. The third season takes on a different format, focusing on two smaller mystery arcs that last the course of nine and six episodes respectively. The final five episodes of the season feature stand-alone mysteries. During the first season, Thomas was unsure if the success of the series was attributed to the "case of the week" each episode, or the overarching story. He realized that fans were cool with the "case of the week", but came back for the ongoing mystery. Thomas felt that Bell had been overworked in the first season, and the mystery involving Logan and Weevil in the second season was an attempt to give her some time off. He said that the mystery arcs of the second season had "way too many suspects, way too many red herrings", and that the third season needed a change.

The third season was initially planned to include three separate mysteries that would be introduced and resolved in a series of non-overlapping story arcs. Thomas realized by talking to CW Entertainment President Dawn Ostroff that viewers got too confused by his original format, and the new format would allow new viewers to start watching at any point in the season. Inspired by the improvised thriller Bubble, Thomas started laying "subtle" motives for the second mystery during the first one, so that fans would have "a theory on whodunit" when it occurred. The first mystery took place over the first nine episodes. Originally, the second mystery was to be seven episodes long and the third mystery was to occur over the last six episodes of the season. This was changed when The CW ordered a 20 episode season instead of the usual 22 episodes. The second mystery arc was shortened from seven episodes to six, and the third mystery was first changed from a six episode arc to a five episode arc. After an eight-week hiatus for the series was announced, the final mystery was changed to five stand-alone episodes designed to be friendlier to new viewers. The final mystery was originally going to be "unlike any of the others we've done before". Previously, "nice characters" like Wallace and Mac had always been absent from the big mystery because no one was going to believe them as a suspect. For the third mystery, Thomas had wanted to present a situation where Wallace and Mac could be fully involved, "key players [with] really interesting stuff to do".

Filming

The original pilot filmed was darker in tone than the one aired. Thomas intended to take the script to FX, HBO or Showtime, but gave UPN "credit" as they only wanted it a bit lighter to match their standards and practices. There was also a lengthy debate as to whether Veronica could be a rape victim; UPN eventually consented. In the aired version of the pilot, Lilly Kane was found by the pool in the same spot where she was murdered. However, Thomas stated that Lilly's body was originally going to be found in the ocean, and he had a plan for events which led to Lilly's body being dumped. When Thomas pitched the idea to UPN, the network felt that it was "too dark and creepy" for Jake Kane to dispose of his daughter's body to protect his son, and the idea was changed.

Many of the series' scenes were filmed at Stu Segall Productions in San Diego, California. Producer Paul Kurta said that most of the scenes taking place in Neptune were filmed in Oceanside, California. Kurta liked that it was "a seaside town that still feels like middle-class people live there ... Most of the seaside towns feel resort driven." It was estimated that the series spent $44 million a year shooting each season in San Diego, which made more than half of the revenue generated by film production in the area in 2006.

The setting of Neptune High, which was featured in the first two seasons, was also located in Oceanside. The school, Oceanside High School, was paid $7,750 by Stu Segall Productions for the use of the campus and extras. The series' third season setting of Hearst College was mostly filmed on the campuses of San Diego State University, University of San Diego, and the University of California, San Diego. Filming locations were chosen by the director and by production designer Alfred Sole. Sole reportedly "really liked the look and feel of the school", and San Diego State University invited the series with "open arms". Taping at the university led to financial and employment benefits for the university and its students. Alumni worked as crewmembers while students worked as actors; half of the third season extras were students from the university's film department.

Music

"We Used to Be Friends" by The Dandy Warhols was used as the series' theme song. Composer Josh Kramon was originally going to produce a noir version of a 1980s song for the theme. However, Rob Thomas was "pretty much set on finding a song", and "We Used to Be Friends" was chosen right from the beginning. This theme was considered by TV critic Samantha Holloway to be one of "the five most recognizable, sing-along-able, memorable and best theme songs". In the third season, the theme song was remixed in a softer piano style with dark and vibrant electronic beats to reflect the more noir-influenced opening credits.

Kramon wrote the original background music to convey the film noir themes. For the pilot, Thomas wanted "a really atmospheric, kind of modern noir type of vibe", and Kramon used sounds similar to that of Air and Zero 7. Kramon used "traditional sounds" for the series, but also processed and filtered them. Among the instruments used were piano, vibraphone and guitar. When using an acoustic piano, Kramon would use compression so that it did not sound like a traditional piano. Live bass and percussion was also used, as Kramon did not like to program them. The main instrument used was guitar, but Kramon felt that piano was "by far the most important instrument for working on TV shows, especially when you're doing everything yourself."

A week before choosing the sounds for the episodes, the crew had a "spotting session", where they would discuss with Thomas and the producers which type of music was going to be featured. Kramon did not decide the songs to be featured, but composed and created the whole score. Since there was little orchestral music, and Kramon could play guitar, piano, bass and drums, he played the whole score without hiring a musician. Veronica Mars: Original Television Soundtrack, a song compilation from the series' first and second seasons, was released by Nettwerk Records on September 27, 2005. Thomas revealed that the primary goal for the soundtrack was to "get more publicity, which will in turn hopefully get more viewers for the show".

Cancellation and film

Cancellation

In January 2007, Dawn Ostroff announced that while she was pleased with the gradual ratings improvement of Veronica Mars, the series would be put on hiatus after the February sweeps to air a new reality series, Pussycat Dolls Present. When the hiatus ended, the series returned for the last five episodes of the season. At the 2007 CW Upfront, Ostroff announced that Veronica Mars was not part of the new primetime lineup and was "not coming back". Thomas created a trailer that took place four years after the third-season finale, with the working title "Veronica in the FBI", and released it on the third season DVD. When asked if the FBI concept could happen, Ostroff said that the series was probably completely gone "in any form". Ostroff also said that Kristen Bell and Rob Thomas might collaborate on another project for the CW network. In June 2007, TV Guide writer Michael Ausiello confirmed that the cancellation of Veronica Mars was official.

Potential film progress

Thomas stated that he was interested in writing a feature film based on the series, in the interest of providing closure to the story lines and character arcs. In September 2008, Michael Ausiello, writing for Entertainment Weekly, reported that Thomas had met with Bell to discuss the plot, which would likely involve Veronica solving crime in college rather than as an FBI agent. Thomas felt that the "FBI scenario was more of a 'What if...?'", aimed at getting a fourth season, and that he "would want to bring back our key players, and it would be tough to believe that the FBI stationed Veronica in Neptune." Ausiello later reported that Enrico Colantoni would be involved in the project. Colantoni said that he was fully aware of the talks taking place, adding, "cult shows have translated well into the film arena. Nothing's official, but they're talking about it." In addition to the feature-film possibility, Thomas had a meeting with DC Comics to talk about a Veronica Mars comic book series.

In September 2008, Thomas told Entertainment Weekly that "I thought I had the idea broken, but I've hit a wall in the final act that I haven't quite figured out". Thomas explained that he had been very busy writing for Cupid and Party Down, both of which he created. In January 2009, TV Guide reported that the film was Thomas' first priority after Cupid. Thomas noted that as well as writing the script, someone would need to pay for the film, but indicated that producer Joel Silver was ready to green-light the film. In June 2009, Bell said "I don't think it will ever happen, and here's why: [Series creator] Rob Thomas and I had a powwow, and we were both 100 percent on board. We took our proposal to Warner Bros. and Joel Silver told us that there is no enthusiasm [there] to make a Veronica Mars movie, and that is unfortunately a roadblock we cannot compete with." At the 2010 TCA Winter Press Tour, Rob Thomas stated that the movie wouldn't be happening, "I would write it if anyone would finance it. If anyone's interested in making that movie I am available, Kristen's [Bell] available. I would love to do it. I think the closest we came was Joel [Silver] pushing it at Warner Bros. and they didn't bite. It has sort of gone away." In April 2010, Thomas insisted, "it's not dead. I continue to want to do it [...] We're still looking into it." In June 2010, Silver was less optimistic about the film happening; "we analyzed all these areas about it. I talked to the home video people, because a movie like that would be driven by video. The [season DVDs] didn't do that well... So they didn't feel there was a need or an audience."

Kickstarter project

On March 13, 2013, Rob Thomas and Kristen Bell launched a Kickstarter fundraiser in an attempt to get the film made, with the help of fans to reach the goal of $2 million. The campaign offered various incentives to those who donated more than $10. Thomas and Bell stated that they approached Warner Bros. with the idea and they approved and will be distributing the finished title. Bell, Thomas, Enrico Colantoni, Ryan Hansen, and Jason Dohring appeared in a video promoting the campaign that was shot in February 2012. The goal was met within 10 hours of the start of the campaign. The project broke several Kickstarter records, including being the largest successful film project on Kickstarter. The Kickstarter campaign ended on April 13, with 91,585 donors raising $5,702,153. Production began in June 2013, with a projected early 2014 release. In December 2013, Thomas announced that the release date would be March 14, 2014, a year and a day after the start of the Kickstarter project.

On April 5, Thomas had completed the first draft of the script. Several casting announcements were made through April to June, with confirmation of several returning cast members, including Jason Dohring (Logan Echolls), Enrico Colantoni (Keith Mars), Percy Daggs III (Wallace Fennel), Chris Lowell (Stosh "Piz" Piznarski), Francis Capra (Eli "Weevil" Navarro), Ryan Hansen (Dick Casablancas), and Tina Majorino (Cindy "Mac" Mackenzie), among several others.

The film had its world premiere at the South by Southwest film festival on March 8, 2014, and was released in theatres and through online platforms on March 14, 2014. The film grossed $3,485,127 worldwide, and received positive reviews from critics, with a 79% approval rating on review aggregation website Rotten Tomatoes based on reviews from 125 critics, with an average score of 6.7 out of 10.

Other media

Novels

A series of novels, written by series creator Rob Thomas and Jennifer Graham, continue the story after the events of the Veronica Mars film and also feature Logan, Mac, Wallace, and Dick. The first novel, Veronica Mars: The Thousand Dollar Tan Line, was released by Random House on March 25, 2014, as a Vintage Books trade paperback (ISBN 978-0-8041-7070-3), an eBook (ISBN 978-0-8041-7071-0), and an unabridged audiobook read by Kristen Bell (ISBN 978-0-8041-9351-1). It featured the return of Veronica's mother, Lianne Mars. The second novel, Veronica Mars: Mr. Kiss and Tell, also published by Vintage Books, was released on January 20, 2015. Thomas has said in interviews that the novels are canon, and would not be negated by a future film.

Web spin-off

In January 2014, it was announced that a digital spin-off of Veronica Mars was in development with creator Rob Thomas. The metafictional concept features Ryan Hansen portraying himself in an attempt to make a spin-off based on his character Dick Casablancas. On August 13, 2014, it was announced that the web series, titled Play It Again, Dick, would premiere on September 18, 2014 on The CW's digital content website, CW Seed in 8-episode installaments with a length of 8–10 minutes per installment. Other cast members returning include Kristen Bell, Jason Dohring, Enrico Colantoni, Percy Daggs III, Daran Norris, Francis Capra, Chris Lowell and Ken Marino, who portrayed their "Veronica Mars" characters as well as fictionalized versions of themselves.