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Hit Brand Subminiture Camera, Made in Japan

Hit Brand Subminiture Camera, Made in Japan . The camera is in average condition. The body shows some wear and the shutter works. The camera includes the take up spool.

This is a "Hit "brand model. The word "Hit" is a generic term for a class inexpensive subminiature cameras made of stamped metal using 17.5 mm rollfilm to produce 14 x 14 mm images. There are several hundred variations of Hit cameras made by numerous companies.

After WWII the Japanese had a period of low spending capacity. So they enjoyed using cameras which didn't use much film material, making 14×14mm exposures on narrow paper-backed 17.5mm film. This kept film costs affordable. The main design used for most of these cameras was that of a miniature version of a simple contemporary 35mm viewfinder camera, with leatherette covered body, chrome plated parts, a film advance control window in the back and a characteristic top with a simple viewfinder and film advance knob. Most of these cameras had a non-focusable lens with fixed small aperture.

Many of the Hit-type cameras were exported to the US. They were revealed to the US public by the magazine US Camera in September 1946. The demand in the US was so great at one time there were no less than 18 manufacturers and about 50 subcontractors involved in Hit-type camera production The sales reached a peak in 1949, with 188,500 units sent for export. Many of these cameras, were not seriously considered for picture taking, were used as toys or Christmas tree ornaments

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