The famed Belgian coookie and chocolate maker Delacre made a deal with Moulinsart, representing Herge's heirs, to market a series of cookie tins representing tintin  and his sidekicks.

Every year, there was an issue of 3 tins (1 square and 2 rectangular) pertaining to a specfic adventure of Tintin & Milou.

In addition to Le Lotus Bleu, there was one for Le Crabe aux Pinces d'Or, Le Temple du Soleil, On a Marché sur La Lune, Le Secret de La Licorne, L'Oreille Cassée, L'Ile Noire, Tintin au Tibet and more.