1 JAPAN MEN'S FASHION - 2nd  MAGAZINE. JANUARY 2024. VOL. 201. BRITISH IVY.  PREPPY FASHION/TRAD LIFE STYLE  New copy.

FROM THE EDITORS:

This month's feature is "British Ivy". Ivy fashion, which was born in the United States and derived from Japan, has its origins in the UK, including the iconic blazer and BD shirt. In this issue, we take a look at Britain, the origin of Ivy fashion, through Ivy's eyes. The first feature begins with ``BRITISH IVY,'' where you learn about British ivy, followed by ``Each British Ivy,'' where one of the industry's most fashionable people tells you about their favorite items that originate from the UK.If you read this, you will understand what British ivy is.  In the second feature, we take a look at South Korea, the country where traditional fashion is the hottest in the world. We have interviewed real Korean tradmen. In the third feature, the U30-year-old editorial department went to various stores in search of a 300,000 yen watch that caught their eye. The January issue is a must-see for trad lovers. Please take a look.

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