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Made to Match: Available in multiple shades, it's easy to match the color of your natural hair. For more natural looks, try the clear version.
Buildable Color: Pump up the color and hold by adding multiple layers. Bold brows have never been this easy.
All-Day Hold: Set it and forget it! This gel provides a strong hold, so no matter what life throws at you, you can be sure that your brows still look spot-on.
Light and Flexible: Easy to style and even easier to wear, this brow gel is lightweight and provides a comfortable weightless hold without flaking.
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This lightweight brow gel delivers foolproof, mess-proof color, fullness and hold. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake. The light gel-wax provides natural-looking volume and definition with the help of a perfectly-sized mini brush, depositing just the right amount of buildable color. Layer on coats for more impact or apply a few strokes for subtle perfecting. For an even more natural look, reach for Clear, which adds dimension and dries to a comfortable hold. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination