MONOPOLIZE THE MARKETPLACE

By Rich Harshaw

 

 

Package Includes: 10 CD Set  & Workbook in a Huge 15 Inch Folding Case.

 

 

Condition: Brand New...Never used (Only a small corner tear on the back of case)

Copyright: 2004     BUT  .....Most of The Marketing strategies can be used any year or ant business!

 

This Program Sold For $495 on Rich's website years ago

 

 

MONOPOLIZE THE MARKETPLACE


How To Make A Fortune In Your Business Utilizing Superior Marketing Strategies
New "Monopolize Your Marketplace" CD Program
Allows You To Absorb Thousands of Hours of Experience In Just 11 Hours!


If you're a business owner, professional, or entrepreneur, I would like to teach you a simple but extremely powerful way for you to gain greater control of your marketing RESULTS, distinguish your business from your competitors, and make two, four, ten... even TWENTY times more money in your business than you're making right now. This system is called "Monopolize Your Marketplace" and is an absolute breakthrough in marketing strategies.

Separate Your Business From The Competition.
Then Eliminate Them.

My name is Rich Harshaw; I'm a business owner and a marketing professional. I do something for my clients that is unique to my industry in that I show them how to market their business in a way that allows prospects instantly see the advantages of doing business with them. Whether your company relies on a sales force, advertising, or marketing (or a combination), I'll show you how to systematize your marketing so that it produces very predictable, extremely profitable results.


Any Business. Any Industry. Any Situation.
This Program Will Work For You.

Regardless of what business you're in, these marketing principles are sure to work for you. We've implemented our system into over 10,000 companies in over 350 different industries.

A business-to-business magazine publisher doubled the income from his magazine in just 60 days by implementing a risk-lowering strategy that allowed his salespeople to get "first-call-closes" 92% of the time. Our system allowed his worst salesman to go from $3,200 to $16,800 in sales in just one month.

A small rubber stamp manufacturer who came to a seminar was able to increase his business from about $242,000 a year to about $470,000 a year by growing his own sales and then buying out another competitor. The company had been around since 1907-the owner couldn't believe what was happening!

Using our system he added more revenue in several months than they had been able to muster in 88 years!
We helped re-vitalize a high-end flooring store in Dallas' designer district and also helped them identify a completely new profit center that netted the company more than $250,000 in PURE PROFIT in one year...with just $746 in extra advertising costs per month.
We implemented a program for a plumber (yes, a plumber!) that increased sales from under $20,000 a month to a record-breaking $147,358 in sales in January of the following year. Their new yellow pages ad pulled 5.6 times more calls than their old one, and their referral business accounted for 17% of their business (up from 0%).

A Texas company that developed property management software credited us with his 3 highest sales months ever...just from the FREE advice he got from them in a free follow-up consultation after a seminar he attended. Then he hired us (with a fraction of the profits he'd already realized) and doubled his business by buying his competitors customer list after they were forced to file for bankruptcy. They just couldn't compete anymore.

A travel agency that specialized in cruises implemented one tiny suggestion that increased the effectiveness of his newspaper advertising by over 10 times--that's TEN TIMES THE RESULTS for the same money spent.

The owner of a brand new sign company implemented our system and signed almost $100,000 of orders before he even opened his doors. Talk about starting with a bang!

A $20 million insurance brokerage firm became the #1 distributor for Philadelphia Life less than 3 months after taking on the product line using the 'Monopolize' strategies.

An SBA lending bank generated 117 SBA loan leads in just 2 weeks the number they had generated themselves in the previous six months... for 17 times less money.

An auto repair shop used our expertise to triple their yellow pages results, quadruple their direct mail results, and quintuple their referral business. All this in less than a year.

A property tax reduction company took their direct mail response rate from 4% to 7.1% instantly after implementing a few key components of our system into their marketing plan. Their mailing costs remained constant, but their profits went up by 2 ½ times.


Everything You've Ever Learned About Marketing Is WRONG.

The MYM System has succeeded where every other marketing program has failed: It is a practical, step-by-step system that you can use to achieve outstanding results because it works based on simple human motivation. Think about it...when you buy something, you always want to make the best decision possible. Marketing's job, then, is to facilitate the buyer's decision making process by educating him about the important and relevant issues. The MYM System is built on this simple truth.

When implemented properly, the MYM System is a way of innovating and marketing your company to a point that it's instantly evident that you're the obvious choice to do business with. At the seminar, I'll show you how to make those advantages of doing business with your company so obvious to your prospects and customers that they quickly and easily draw this one simple conclusion: "I would have to be an absolute fool to do business with anyone else but you...regardless of price."

Well, whether you spend $3,000 a month, $370,000 a month, or $3,000,000 a month on marketing, I'm going to show you how to use the "Monopolize Your Marketplace" system to leverage what you're already doing and get the kind of results I've listed above for YOUR business. This will happen by changing the way you do all of your marketing and advertising, including advertisements in all media, brochures, websites, trade shows, signage and everything else.

I'm not talking about radical changes that are "creative" or strange or weird or anything else. The process for getting these kinds of results is very systematic, and anyone with a strong business background can figure it out. But simply put, my purpose here is to show you how to change your marketing and advertising, and allow you to leverage your marketing momentum. The result is you make more money for the same time, money, and effort expended.

This system will be of value for you whether you run advertising or not. It will work if you're in a service business, manufacturing business, retail business, or wholesale business. If you sell business-to-business or business-to-consumer, it will work. Let me give you a brief overview of what you can expect to learn from this program.

First, we'll talk about what marketing is supposed to do and why most marketing doesn't do it. I'll explain to you exactly why everything you know about marketing and advertising is wrong.

After that we'll talk about creating strategic marketing messages and executing a tactical marketing program. What's the difference between strategic and tactical marketing? Strategic marketing has to do with what you say and how you say it. It's the content of your message and positioning of your brand, company, or product. When talking about strategic marketing, I'll go into great detail about what we call the Marketing Equation. The Marketing Equation is the backbone of the Monopolize System-it's essentially a roadmap to ensure you're always saying the right thing to the right people-every single time.

Your tactical marketing program, on the other hand, has to do with the execution of that strategic marketing plan as far as generating leads, placing media, and implementing a follow up system. You'll learn how to create and use effective marketing tools that accomplish two important tasks: 1) Allow sales people to duplicate their efforts by putting their perfect sales pitch on paper, audio, or video, and 2) Compensate for lack of natural ability or "sales savvy" that usually plagues 80% of most sales forces. You can bring them rapidly up to speed by controlling what information they're dispensing. And I'm not talking about your typical brochures or product spec sheets. I'm talking about highly effective, Marketing-Equation based marketing weapons.

Create A "Profit Faucet"...Turn It Up or Down Depending On How Much Business You Want Or Need Anytime You Want.

The end result of using this system is what really gets me excited. I've seen plenty of business owners, CEO's and professional people who are good at what they do end up being owned by their business or career... They have no control. The MYM System gives you back that control in an easy to implement, push-button system. You will go to bed every night knowing within a small range of variance how much business is coming in by noon. There's no more questionable advertising expenditures. There's less old-fashioned grunt work, and more hi-tech, innovative control systems. The bottom line is this: This system allows you and your people to take full control of your entire profitability equation. That's what we call a "profit faucet."

Thousands Of Companies Can't Be Wrong...
MYM Gets Results.


10 CDs, 11 Hours of Instruction, 94 Tracks, 44 Pages of Examples and Worksheets

This is the definitive work on marketing... EVERY relevant topic is covered. Nothing is left out. All the secrets. All the tricks. All the principles. All the examples. Everything is included...


Why Marketing Isn't Working: Learn the history of marketing and advertising and you'll realize that you've been conditioned your whole life to use the WRONG formula.

The Marketing Equation: The foundation of our entire Monopolize Your Marketplace System - Interrupt, Engage, Educate, and Offer.
Implementing The Market Equation: Go through the "discovery" process to identify customer hot buttons and create your unique case.
Innovation: Find out how to "build a better mousetrap" and stay ahead of the pack through competitive leadership.
Presenting Your Case: The most important part of Strategic Marketing is "How you say it." Learn how to articulate your message in a powerful, instantly impactful way.

Master Letters: This is your "Case Overview" that serves as a foundation for everything else you write...including ads, reports, scripts, etc.
Creating Advertising: Learn how to create ads that work from a headline, layout, and content standpoint. Also, learn how to deal with advertising agencies and ad salespeople and avoid getting ripped off.

Industry Category Strategies: General strategies for 7 major industry categories are discussed including service businesses, professionals, mass retailers, and specialty retailers...as well as companies that sell products to resellers and companies that sell products to end users.

Franchising Your Sales System: Create a systematized approach to your marketing that ensures you get optimal results every single time. Turn your company into a selling machine without having to rely on superstar salespeople.

Lead Generators: Learn how to generate 2 to 100 times more leads than you do now...and actually improve the quality of those leads.

Testing Concepts: Never make a major marketing mistake again by testing everything you do first. Let the marketplace tell you what it will respond to instead of trying to be a "guessing genius."

Marketing Tools: Use websites, reports, audios, videos, sales scripts, signage, and other marketing tools to educate prospects and build your case and Franchise Your Sales System.

Hopper Systems: Nurture your prospects along the Educational Spectrum until they become ready to buy. Do this by sending powerful, well-articulated mailers, emails, and faxes.

Knock-Down Lists: Create a list of prospects who you'd really like to get as customers, and go to work on them with a combination of marketing and relationship selling.

Perpetual Selling Strategies: Learn how to get customers to come back over and over again to give you a steady, reliable stream of sales...and increased profits.

Joint Ventures: Find out how to leverage other companies' customer lists to your advantage and how you can profit from making your customers available to them..Upselling Strategies: Learn how to maximize each transaction with your customers by selling them more of your products or services each time they buy from you.

Referral Systems: Get your customers to give you referrals and feel good about doing so by setting up a win/win/win situation.


 

 

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