This is a rare and authentic postcard featuring The Who and The Loading Zone that was printed in June 1967. The Venue was the Fillmore Auditorium in San Francisco, CA. It is an original 1st printing with a Certificate of Authenticity (COA) included. The postcard is in excellent state and has been preserved in mint condition.
This piece of concert memorabilia was produced by Bill Graham and is a must-have for any serious collector of rock and pop music. The postcard showcases the iconic image of The Who, making it a valuable addition to any collection. This item is a true gem for fans of The Who and the music scene of the 60s. This postcard was only printed once before the concert.
The Who's first appearance at the Fillmore in June of 1967 was also one of their first opportunities to show American audiences what they were all about. The Fillmore patrons approved of what they saw and so began a long and successful relationship between the band and Bill Graham.
The artist of the postcard was Bonnie MacLean. During the early days of the Fillmore, MacLean was the most "present" member of the staff. She collected tickets, passed out handbills, blew up balloons and counted money for Fillmore productions. Impressed with her lettering skill on the upcoming attractions chalkboards, Bill Graham surprised her with an easel and art supplies for Christmas, 1967, and MacLean's poster artist career was launched. Untrained in graphic arts, MacLean's early style evolved into ornate, Medieval-Gothic designs. Faces in her posters wore trance-like stares, steady and serene, and evoke the detached spirituality of the sixties.
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