If you're looking for a specific image and don't see it listed, please contact me since I have a number of other stunning #7UpUnCola billboards and posters that have not been photographed & processed, but will eventually be for sale.
21" x 11" 7Up UnCola original vintage paper poster/poster offer
Title/Nickname: "Un Un And Away" (aka: zeppelin, blimp). Reverse side is a Poster Offer with 13 images
Illustrator: Bob Taylor was an art director at the J Walter Thompson [advertising agency]. He also illustrated "The Youth Fare" (biplane) image.
Rainlap Code #: 70-2 per the Rainlap Diagram on the back side of upper left panel A1 of my 21'x10' Size A billboard* version. It was therefore the 2nd image issued in 1970 near the very beginning of The UnCola ad campaign.
Year: 1970 (see copyright date in the bottom left corner - images 5 & 6)
Size: 21" x 11" (= 53.34 x 27.94 cm) - 'Locker' Size D
Copy Number: #2 of 2 This is ONE of only TWO known copies (maybe 3 at the most) of this image in this size with the text added. The other premier copy #1 of 2 is in my collection and has less browning. Finding one at all, and in this condition is a rare opportunity to own a piece of advertising and graphics history.
Poster Offers: My collection of billboard and poster offers make NO MENTION of this variant of the butterfly image. It was likely meant to be attached to the sides or rear of a 7Up delivery truck and was therefore not offered to the general public. The simpler version of Butterfly & Bottle without any text was offered in 21'x10' billboard Size "A" ($8.50), 5'x3' Subway Size "B" ($2.50) and 34"x21" poster Size "C" ($0.75). Copies in Size "A" & "C" are more commonly available, but any Butterfly version in Size "B" is extremely rare. I don't even have the simpler version after 13 years of looking - the one copy I've seen got away from me. The expiration dates of the 5 poster offers* I have are 12/31/69, 5/31/72, 9/1/72 & 6/30/74. Prices ranged from $8.50 for the billboard down to $0.50. The number of potential surviving copies of this image is extremely small. - - - UNBELIEVABLY RARE - - -
Printed Signature: Look for her signature under the bottom left wing.
Condition: Very Good. The poster paper is unusually thick and has soft uneven folds at about 8" on center and it has browned more than my other premier copy that I'm retaining, more noticeably on the left and right thirds. A water bath and linen backing by a professional poster restorer could likely wash the stains out and make this poster really shine again. There are two instances of paper lose at 1cm x 2 cm each. One is in the bottom left corner and the other is along the right edge near the top. There are 7 instances of tape residue on the back about 2" long. The tape was removed long before I came to possess it. There are no other modifications.
This poster:
Image 1 is a composite image showing both sides of the poster: the "Un Un And Away" (zeppelin) on the front side and the poster offer on the back.
Image 2 is the front side of the poster.
Images 3-6 are closeups of the 4 corners and edges starting in the upper left corner.
Image 7 is the back side with the poster offer.
Images 8-11 are closeups of the 4 corners and edges starting in the upper left corner. Please note that the calendar offered is for 1970.
Image 12 is a double page spread featuring Bob Taylor and this image. It came from a 1971 or '72 American Contemporary Graphics booklet* featuring many of "The UnCola" artists.
Image 13 is a double page spread from a Simpson Lee Paper quarterly "Dimensions" booklet* which was dedicated entirely to "The UnCola" ad campaign. It dates to about the Fall of 1973. Pages 3-4 features this image along with 2 others. There are several documented errors in the artist attributions in this booklet. Bill's wife, Pat Dypold was the most prolific of The UnCola artists and confirmed to me face-to-face that this was not done by another colleague (Ed George) as stated.
Image 14-22 are various billboard and poster offers that expired between late 1969 and 1974 that feature this image in several sizes. Prices ranged from 21'x10' billboard Size A down to 21"x11" 'locker' Size D ($8.50 - $0.50).
"The UnCola" story:
My listings come from the largest, one-of-a-kind collection of 7Up
UnCola posters and billboards in the world. To learn more about this
award winning ad campaign, search for in-depth articles by Collectors Weekly
(Collecting 7Ups Most Beautiful Hallucinatory Billboards), Dangerous Minds (The
UnCola 7Up And The Most Psychedelic LSD Friendly Ad Campaign of All Time) or DJ
Food's (7Up The UnCola Posters) blogs. Alternately, search <7Up
UnCola> on flickr dot com and you'll quickly find out more about these art
competition winning advertising images issued in the late 60's & early
70's:
These
outdoor ads (billboards) were commissioned by the J. Walter Thompson
[advertising] Co. of Chicago (JWT) between 1969 and the
mid-1970's. I consider them the "Midwest Mad
Men". Most of the 54+ extremely colorful billboard & poster
images were illustrated by invited outside freelance artists who were allowed
to sign their names on the originals if desired - not all did. If their
design was selected, they received $2,000 for the final artwork. My
collection includes at least one each of over half of the billboards and only
my duplicate copies are being offered for sale. A few images were
produced in-house at JWT, and never with the artist's name on
them. JWT wisely chose to invite only up and coming artists and not
well known graphic stars so as not to let their notoriety overshadow the 7Up
product itself. FYI - Peter Max did NONE of the 7Up posters,
contrary to popular belief. This famous ad campaign increased sales
by 30% in a short time and rescued Seven Up from near bankruptcy. Since
then they've lost their fizz.
0:35 "UnCanny
In Cans”
0:36 “See
The Light”
0:40 “#
Un In The Sun”
0:41 "Wet
Un Wild”
Check
back regularly to see my rotating stock of other poster offerings, including
many more smaller 7Up UnCola posters.
* = As a clarification, this listing is for one vintage poster. All other objects included in the listing photos are for reference only unless noted otherwise. Shipping will originate from U.S.A. Zip Code 75287.